PrettyGreen has worked with Nando’s for the last eight years on the journey from 180 to 370 restaurants. Our relationship has seen us deliver us a whole host of activity from opening restaurants to launching new menu items and running their press office.
As part of our mission to uphold the high street restaurant’s brand relevance and equity amongst a 16-24-year-old audience we focus on its huge influential fan following by fanning the flames of authentic love for the brand and getting them talking about their love of chicken.
We are part of a team of people who have a role in establishing Nando’s as a credible music brand – we were at six festivals this summer with Rule The Roost, where we surprised festival-goers with chicken and impromptu performances on top of the festival food truck, the Cock o’ Van. Plus, we also helped deliver the brand’s Music Exchange programme, which aims to uncover amazing artists from Nando’s birthplace, South Africa, and blend their skills with homegrown heroes in the UK.
April 11, 2016