CADBURY: LONDON 2012 SPONSORSHIP ACTIVATION

CADBURY: LONDON 2012 SPONSORSHIP ACTIVATION

As an agency, PrettyGreen were lucky enough to get to spend 4 chocolate filled years working with Cadbury on their sponsorship of London 2012 and touching hearts and minds across the UK. Our PR, Events and Social teams spent 2 years creating a legacy of play, taking Cadbury Spots v Stripes to UK media, delivering an OTS of 144 million and playing over 1 million games with consumers & customers via the Cadbury Games Crew. And when the Games finally came to London PrettyGreen Events built the iconic Cadbury House in Hyde Park – an interactive and immersive consumer experience open for 17 days and free to all.

  • 34% increase in sales for customers who experienced Cadbury House
  • Sold over 100 million incremental units during the Olympic period
  • Cadbury punched well above the Tier 2 sponsorship, as it was the no.1 recognised Tier 2 sponsor

 

 

Date

April 11, 2016

Category

Events