To support MaxiNutrition’s new proposition ‘It’s Not For Everyone’, PrettyGreen has created an integrated PR campaign featuring athlete interviews, influencer engagement, product reviews and consumer events such as a Street Gym on London’s South Bank to drive awareness and brand recognition with a core audience of gym purists. At the heart of the campaign is a series of engaging and shareable films featuring comedian Lee Nelson spending a day with Maxi’s brand ambassadors Carl Froch (ex boxer, Sky pundit), Wole Adesemoye (muscle model, Wbff pro champion) and England rugby players to see how real athletes train and prove ‘It’s Not For Everyone’. Our PR team then worked their magic to share the message with media and consumers through athlete interviews, influencer engagement, product reviews and consumer events to drive awareness and brand recognition.
Results to date include
April 11, 2016