RED BULL: STRATOS GLOBAL COMMUNICATIONS PLAN

RED BULL: STRATOS GLOBAL COMMUNICATIONS PLAN

The stunt that made the world stop and stare up to space…PrettyGreen’s PR team headed by strategic lead Strings, began working on Red Bull Stratos in 2009, helping Red Bull’s International team to build and implement a global communications plan. Red Bull knew that Stratos would generate media coverage. PrettyGreen’s challenge was educate and engage the media ahead of the jump to ensure media coverage was not limited to post jump and communicate the scientific advancements being made.

  • 882 pieces of Red Bull branded coverage pre jump in October 2012
  • Live event OTS of 1.5 billion

 

Date

April 11, 2016

Category

PR