Top of the Popcorn
This summer PrettyGreen went popping mad for brand new product Cadbury Popcorn.
We sampled over 400,000 bags to consumers all over the UK via channels such as ASOS, TONI&GUY and Vue cinemas. Consumers went crazy for their treat size samples with, in particular, a hugely positive response to the Cadbury/ASOS partnership on Twitter.
We also sent a team of charismatic Cadbury ambassadors to spend a weekend at both Bullring, Birmingham and Westfield, London to tempt treat-hungry shoppers to try the product.
The campaign was a great success and we are looking forward to next introducing Cadbury Pretzel, the latest in the Bitesize treat range.