Celebrating the end of summer with the #uberPOOL Party!
With autumn looming and the dreaded rain forecast, PrettyGreen was given the task of creating the ultimate end of summer party. But not just any party, an uberPOOL party – a swimming pool, on wheels get it?
The key objective was to drive awareness of uberPOOL and educate both new and existing Uber users that uberPOOL is a fun, cheaper and more sociable way to travel around London.
We partnered with Kiss FM to invite guests down and got coverage in the Evening Standard online, TimeOut, Mashable and The Drum amongst others. We even had a few Pretty Green’ers get in their swimmers for the uberPOOL party Ella, Rob and Woody – you are our hero’s!
Tickets flew out and our fully filtered and heated uberPOOL complete with the classic Uber Prius, disco balls, beach balls, palm tress and more flamingoes then you could ever dream of – parked up at Boxpark in Shoreditch and the party started!
For 2 days, partygoers enjoyed live DJ’s, free VitaCoca and even £10 uberPOOL credit, all for a quick dip! Needless to say, it went swimmingly…